Basic e-commerce

Sales report

The sales report displays the total sales and the number of sales per store. The conversion rate is also displayed.

Generated revenue report:

This report displays the total generated revenue from sales as well as the details for each store. The average revenue per sale is also displayed.

Sold items report

This report displays the details of the sold items along with the revenue generated by each product. This information is very useful to find out what the ‘best sellers’ and the underperformers are in real time.

For implementing ecommerce tracking on your website, please read the guide E-commerce tracking with AFS Analytics

Note

We strongly recommend implementing the enhanced e-commerce functions, which provide much more information about the customer journey.